Privacy policy

 Privacy Policy 

Welcome to trendd.in! This Privacy Policy outlines how we, at trendd.in, collect, use, and disclose your Personal Information when you visit or make a purchase from our Site.

1. Collecting Personal Information

When you access our Site, we gather specific information about your device, your interaction with the Site, and details necessary for processing your purchases. This may include additional information obtained when you contact us for customer support. In this Privacy Policy, the term "Personal Information" refers to any data that uniquely identifies an individual. Please review the list below for details on the Personal Information we collect and the reasons behind it.

Device Information

Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, viewed sites or products, search terms, and Site interaction details.

Purpose of collection: To accurately load the Site for you and conduct analytics on Site usage for optimization.

Source of collection: Automatically gathered through cookies, log files, web beacons, tags, or pixels when you access our Site.

Disclosure for a business purpose: Shared with our processor Shopify.

Order Information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).

Purpose of collection: To provide products or services, fulfill contracts, process payments, arrange shipping, send invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising based on your preferences.

Source of collection: Collected directly from you.

Disclosure for a business purpose: Shared with our processor Shopify.

Customer Support Information

Purpose of collection: To provide customer support.

Source of collection: Collected directly from you.

2. Sharing Personal Information

We share your Personal Information with service providers to assist in delivering our services and fulfilling contracts. For example:

  • We use Shopify to power our online store. More details about how Shopify handles Personal Information can be found here.
  • We may share Personal Information to comply with applicable laws, respond to lawful requests, or protect our rights.

3. Behavioral Advertising

We utilize Personal Information for targeted advertisements or marketing communications. Examples include:

  • Google Analytics helps us understand how customers use the Site. Read about Google's practices here and opt-out here.
  • We share information about your Site use, purchases, and ad interactions with advertising partners.

For more information on targeted advertising, visit the Network Advertising Initiative’s educational page here.

Opt-out links for some services:

4. Using Personal Information

We use your Personal Information to offer our services, including product sales, payment processing, order fulfillment, and keeping you informed about new products, services, and offers.

5. Lawful Basis

If you are a resident of the European Economic Area (“EEA”), we process your Personal Information under various lawful bases:

  • Your consent.
  • Performance of the contract between you and the Site.
  • Compliance with legal obligations.
  • Protection of vital interests.
  • Task carried out in the public interest.
  • Our legitimate interests, which do not override your fundamental rights and freedoms.

6. Retention

We retain your Personal Information for our records when you place an order through the Site unless you request its erasure. Learn more about your right of erasure in the ‘Your Rights’ section below.

7. Automatic Decision-Making

If you are an EEA resident, you can object to automated decision-making with legal effects. We [DO/DO NOT] engage in fully automated decision-making affecting you. Shopify uses limited automated decision-making to prevent fraud without legal or significant effects on you.

8. Cookies

A cookie is a small piece of information downloaded to your device when you visit our Site. We use various cookies for optimal Site experience and service provision. Learn more about managing cookies and their impact on your user experience in the 'Cookies' section below.

9. Do Not Track

We do not alter our data practices in response to “Do Not Track” signals due to the lack of consistent industry understanding.

10. Changes

We may update this Privacy Policy periodically to reflect changes in our practices, operations, or legal obligations.

11. Contact

For more information about our privacy practices, questions, or complaints, please contact us via email at privacypolicy@trendd.in.